About

I came to Copilot from marketing, freelancing and companies of my own. Not everything I started lasted, and the route was never a straight line.

Starting out

I studied economics and marketing at Milano-Bicocca, then took a master’s in communication. When I began taking on work, I negotiated my price down to land the job and to gain experience. Bigger clients raised fewer objections, but the negotiation was always there.

Marketing and companies of my own

In 2017 I co-founded Commerciali Digitali, a company doing digital marketing and customer acquisition for clients, and I worked there until January 2020. For two of those years I was also a marketing manager, working on communication and advertising.

Marketing taught me to ask what return a piece of work will bring. I still ask it of every AI project.

In 2019 I co-founded Thrive X, where we put AI into marketing for business clients. Small clients taught me that someone who pays little for a service expects the same care as someone who pays a lot.

Running companies meant payroll and funding worries, and months when we paid ourselves very little. It also meant looking for the next client every day.

Testing before building

Along the way I found pretotyping, an idea from Alberto Savoia: before you build something properly, check cheaply that it is the right thing to build. It shapes how I work with AI. I start with simple tools, aim for a quick, concrete result and scale to bigger systems only after that, so small tests come before long plans.

Copilot

In July 2023 I joined Mind The Value, a consulting studio, in sales and digital marketing. In January 2025 I started working there as Microsoft Copilot Specialist, with Copilot Studio, agents and automation. I tested Copilot beside other AI tools on real tasks, to see what each one was good for before choosing.

When a project needed skills I did not have yet, I went and learned them. In 2025 I completed the Microsoft AI Product Manager professional certificate on Coursera.

Since May 2026 I have been working with Microsoft as a Microsoft 365 Copilot Cloud Solution Architect, helping enterprises across EMEA put Copilot and AI agents to work. I kept studying, and I keep learning on the job. When I do not know an answer, I say so and bring it next time.

Licences are the easy part. The harder part is habits: who uses Copilot, for what, and whether anyone has shown them how.

I also teach AI to professionals and teams. These days I only work on AI. I tell more of these stories, in Italian, in Accanto.

Alberto Savoia, the father of pretotyping, put the idea in one line:

Make sure you are building the right It, before you build It right.

Alberto Savoia

If you are working on Copilot adoption, a training or a talk, or you are starting out in this world, write to me.